How can AEC borrow strategies from sports brands

Katherine Chimenes, Structural Engineer and Computation Group Lead at Price & Myers, talks about the lessons she learned from taking a glimpse behind Nike's laser-focused approach to its end users. Katherine shares details from her Speckle journey and opens up about what she thinks AEC needs to keep its prime talent from leaving the industry.

 

The views and opinions expressed here do not reflect the policies or positions of Price & Myers and are strictly Katherine's.

 

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